Taco Bell has always been a favorite for customization, with fans creatively tweaking their meals. This has led the company to take an innovative step, unveiling a new menu drawing from the creativity of its regular diners. The "Fan Style" offering features three distinct items conceived by true Taco Bell enthusiasts, giving everyone a chance to taste the secret combos at the heart of many local Taco Bells.

“Taco Bell is always eager to take in what its fans are saying. It allows us to think differently, take bold risks, and to evolve," says Taylor Montgomery, Taco Bell's global chief brand officer. According to him, the Fan Style menu showcases how letting go of control to allow the creativity of the customer base can take the brand to thrilling new territories.

This intriguing new menu features three uniquely crafted dishes: Brock’s inventive California Crunchwrap, Kajol’s succulent Burrito Bliss, and the zesty Cantina Craze by Sandra. It’s a clear embodiment of the California-based chain’s undying mission for customization and inclusivity given its potential of appealing to vegetarian patrons.

Initiated as part of Taco Bell’s 2025 menu strategy and announced at the March Live Más conference, the Fan Style feature began its journey on the brand's app last July. It inspired customers to mix and match their favorite items while accumulating reward points for every creation.

Choosing the winning items was no simple task as the judges had to sift through 40,000 entries to identify Brock’s, Kajol’s and Sandra's dish, with the selection essentially based on “creativity, craveability, and flavor innovation."

Brock, a resident of Holton, Michigan, took inspiration from Californian cuisine to create the “California Crunchwrap,” a clever remix of the Taco Bell favorite complete with seasoned fries and guacamole. The vegetarian-friendly Burrito Bliss by Kajol of Louisville, Kentucky brings together Cheesy Bean and Rice Burrito with an extra layer of pico de gallo, Fiesta Strips, and Avocado Ranch, marking it as a tasty and satisfying dish. Last but not least is the Cantina Chicken Crispy Taco created by Sandra from St. Louis, Missouri. This fresh alternative to the classic beef taco bags a punch of flavor with vegetables and sauces.

The Fan Style items will be accessible via the Taco Bell app and digital kiosks at participating outlets nationwide. With fan-created options now on the menu, you may find unique flavors to revamp your ordering routine at Taco Bell.