This festive season, Pizza Hut is ramping up the holiday cheer with the reintroduction of its seasonal Triple Treat Box, and as a new addition, a limited-edition holiday onesie fashioned in partnership with Tipsy Elves. This launch is strategically timed to boost the holiday ambiance leading up to National Ugly Sweater Day celebrated on December 19, a day that sees people sporting outrageously festive attire.

Cementing its place as a brand tradition, the Triple Treat Box is brightly decorated with holiday motifs and packed with a feast consisting of two one-topping medium pizzas, five breadsticks, and a selection of desserts. Reflecting the same graphic design as the box, the new onesie serves as a perfect accessory for Pizza Hut fans. This quirky outfit is available in various sizes, ranging from small to 2XL, priced at $90 and can be bought in conjunction with the Triple Treat Box while stocks last on the brand's website.

Trends on Google reveal that the search count for "Christmas sweater" has seen a consistent increase over the past five years, spiking annually every December. This confirms the growing love for holiday-themed gear in the seasonal routine.

With this initiative, Pizza Hut broadens its festive range, offering fans the opportunity to coordinate their attire with the food delivery that arrives at their doorstep. It reflects an emerging pattern wherein food companies are launching limited-edition fashion merchandise, evolving from sneakers and streetwear partnerships to accessories and now festive sleepwear.

"Pizza Hut is all about fostering fun times. Our fans are known to take holiday celebrations up a notch, for which the Triple Treat Box serves as the ideal grub. This outfit furthers that concept, meant for gatherings, snaps, and any celebration that endorses the 'the louder, the better' mantra," remarked Melissa Friebe, Pizza Hut CMO.

The Triple Treat Box aligns with the current trend of hosting parties - not elaborate plans but a blend of takeout, shareable snacks, and a theme that lends itself to stunning pictures. A tiered box loaded with pizzas, breadsticks, and dessert, coupled with a matching onesie, checks all the boxes: it's convenient to serve, comfortable to wear, and blends in with the holiday-sweater trend that is ubiquitous in early December.

Starting now, the Triple Treat Box along with the unique onesie, designed in partnership with Tipsy Elves, is available for a limited time at participating Pizza Hut outlets across the nation. Available in sizes from small to 2XL, while supplies last, the onesie can be purchased for $90. Fans can snag both the box and the onesie on pizzahut.com in anticipation of National Ugly Sweater Day on December 19.