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Taco Bell's Fresh Menu Addition: A Rolled Quesadilla Boasting Poblano & Steak Flavor

restaurants

By Liam Foster

- Nov 23, 2025

Taco Bell, a popular fast food destination has announced a tempting new reason for a drive-thru stop. Especially for cheese fanatics, the introduction of a novel dish is stirring up a fair bit of excitement. Bringing a rich steak flavor with smoky undertones, the fast food giant is set to debut their brand-new Steak & Poblano Rolled Quesadilla next week.

Direct from Taco Bell's announcement to Food & Wine, the new offering has an interesting twist. It is the first time the US-based chain is incorporating poblano peppers in their offerings, stepping up the spice level.

The soon-to-launch Quesadilla serves up marinated steak complemented perfectly with fire-roasted poblano peppers, and a mix of melted cheeses. For an added kick, a touch of spicy ranch finds its way into the packed tortilla - in alignment with Taco Bell's aim to maximize flavors this year.

The novel delicacy will be rolled out across Taco Bell locations nationwide, for a limited time starting November 20, retailing at $4.99. With an emphasis on portability, the rolled design of the quesadilla is meant for those who crave comfort food on the go.

To give insights on the new menu item, Luis Restrepo, Taco Bell's chief marketing officer, stated in the announcement, "At Taco Bell, innovation goes beyond just new dishes. It's about redefining classics, and introducing bold tastes that our fans will relish. By launching the Steak & Poblano Rolled Quesadilla we're celebrating the poblano pepper's unique flavor in a fresh way. This introduction underscores our continuous endeavor to drive craving-satisfying innovations."

As a first-time experiment with the rolled format, Taco Bell is taking a leap, though the traditional quesadilla has been a hit since its debut as a time-limited item in 2001, and then managed to become a permanent fixture due to popular demand.

Though the Steak & Poblano Rolled Quesadilla might pack a subtle punch of heat, it is not going to be excessively spicy. The poblano peppers, scoring a modest 1,000 to 2,000 on the Scoville Heat Units (SHU), provide a smoky, earthy flavor, adding a new layer to Taco Bell's offerings.

To further warm up to the colder weather, Taco Bell's revised $9 Discovery Luxe Cravings Box will now include this new quesadilla, alongside a Doritos Locos Taco, one Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium drink.

Members of the Taco Bell rewards program can look forward to exclusive deals in the Taco Bell app's 'Tuesday Drops'. On December 9, from 2 p.m. to 3 p.m. PT, members can enter to win one of 300 handcrafted Poblano Sweaters. The cute green sweaters sporting a pepper motif are a fun way to commemorate the launch of the Steak & Poblano Rolled Quesadilla.